Simurg vs Gemini Spark. Google's apps, or your whole business.
The short answer
Gemini Spark is Google's personal AI agent. It runs in the Gemini app for Google AI Pro and Ultra subscribers in select countries, and handles multi-step tasks across Gmail, Calendar and Docs. Simurg is built for the business rather than one person: a team of specialists working across the apps you choose, with tables, shared knowledge and routines. Spark helps someone who lives in Google's apps. Simurg gets a company's work done, whichever apps it runs on.
| Simurg | Gemini Spark | |
|---|---|---|
| What it is | A team of AI agents that runs a business | One personal AI agent in the Gemini app |
| Agents | A team of specialists who hand work to each other | One |
| Your records | Tables built in, with views, links and a history of every change | Kept in your Google apps |
| What starts the work | A schedule, an app event, a table change or a webhook | You, or a schedule you set |
| AI model | Your pick, per agent, on Growth and Scale | Google's own |
| Who can get it | Anyone, today | Pro and Ultra subscribers over 18, in select countries |
| Starts at | Free, then $29 a month | $19.99 a month for Google AI Pro |
What you get with Simurg.
Works across your whole business.
Gmail and Google Calendar, and also Stripe, Shopify, HubSpot and more than 1,500 other apps, with access set agent by agent.
A team, not one helper.
Each department has its own specialist, and they hand work to each other while you watch.
Your records have a home.
Leads, tickets and invoices live in tables your agents keep up to date, with views and a history of every change.
Not tied to one AI maker.
On Growth and Scale, choose a model for each agent, from Google and others, and use your own key.
Knowledge the whole team shares.
Upload what your business knows once. Every agent can use it, and you can keep a folder from any one of them.
Agents that remember.
Each agent keeps notes on what happened and can read the team's, and you can read and correct every note.
Which one is for you?
Choose Gemini Spark if
You want a personal agent for your own tasks, and your working life happens in Google's apps.
Choose Simurg if
Your business runs on many apps, and you want a team that works across them with its own records.
Can you use both?
Yes. Spark can look after your own tasks while Simurg runs the business. Simurg also works in Gmail, Google Calendar, Drive and Sheets.
Questions people ask.
We run on Google Workspace. Is Simurg still useful?
Yes. Your agents work in Gmail, Google Calendar, Drive and Sheets, and you choose what each one may touch. Simurg adds the team, the tables and the routines around those apps.
Can Simurg agents run on Gemini?
Yes. On Growth and Scale you can add your own Google key and choose a Gemini model for any agent.
Facts about Gemini Spark were checked in November 2026: Gemini Spark, Chrome Unboxed on the Pro plan, Every's comparison. Prices and features change, so check before you decide. Gemini Spark is a trademark of its owner, and Simurg is not connected with it.